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Creating Passion Brands

- How to Build Emotional Brand Connection with Customers

About Creating Passion Brands

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

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  • Language:
  • English
  • ISBN:
  • 9780749447625
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • January 2, 2007
  • Dimensions:
  • 156x236x18 mm.
  • Weight:
  • 406 g.
Delivery: 1-2 weeks
Expected delivery: December 8, 2024

Description of Creating Passion Brands

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

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