Books published by McGraw-Hill Education

Hunt/Deitz/Hansen Professional Selling is developed for today's instructors to inspire and motivate tomorrow's leaders, because everyone is a salesperson. Sales is at the heart of modern business.¿ Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organizations, and students' career prospects is critical and relevant to all students, regardless of their major.¿ Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools.¿Professional Selling is designed with these key benefits: . Current content that is high quality, socially responsible and flexible for various course lengths and modalities settings . highly readable narrative infused with modern and relevant examples¿¿ . cutting-edge digital resources to enhance teaching and learning through McGraw Hill Connect®

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.¿ M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.¿ Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.¿ ¿

Financial Accounting for Managers gives the flexibility to emphasize or deemphasize debits and credits in an undergraduate or graduate course by providing a modular structure to fit different course lengths, approaches, and assignments that can be easily filtered to fit the needs of individual instructor teaching styles. Each business transaction throughout the text is illustrated with its effects on the balance sheet and income statement. The focus prepares students to be business managers who understand how accounting information reveals a company's profitability, risk, and efficiency of operations. When paired with Connect, it has student success resources that include auto-graded cases, Tableau Dashboard Activities, Integrated Excel, multiple video types, Guided Examples, General Ledger Problems, and SmartBook, an adaptive reading and practice tool for students.

Law, Business and Society fits both upper-division undergraduate and masters levels courses in legal environment of business, government and business, and business and society. Law, Business and Society takes an interdisciplinary approach, using elements of law, political economy, international business, ethics, social responsibility, and management. Students will find an interesting, provocative reading experience filled with contemporary legal and ethical conflicts emerging from today's news, as well as scholarly results, surveys, polls, data, anecdotes, and other specific details that lend credibility, immediacy, and interest to the reading experience.¿

The 2024 Release of Cecchetti & Schoenholtz's Money, Banking, and Financial Markets boasts an innovative approach to enhancing coherence, relevance, and timeliness in the study of Money and Banking for economics students. In a world where money, banking, and financial markets are in constant flux, this release introduces cutting-edge features to keep pace with evolving dynamics. This release captures the impact of the Covid-19 pandemic (including implications for inflation and employment dynamics), explore the forefront of changes in payments technology and the future of money, discover the evolution of central bank strategy and operating procedures, and gain insights into the consequences of the 2023 U.S. banking crisis. Continuing its distinctive approach, the text emphasizes the Five Core Principles, delivers an early introduction to risk, offers an integrated global perspective, and seamlessly integrates FRED data. The authors also host a blog at www.moneyandbanking.com where you can find short, informed discussions and articles on issues in the news, as well as technical points relevant for both students and instructors.

Project Management: A Socio-Technical Approach is a comprehensive title that emphasizes the importance of the human dimension in project management through a holistic view by recognizing that to master project management one must not only master key tools and methods, but also how to manage people to use these techniques within the culture of their organization. Written for a wide audience, this title provides a comprehensive understanding of all aspects of project management through its universally applicable concepts, principles, and techniques. The 2024 release includes updates related to the COVID-19 pandemic's impact on project execution and features expanded examples, new student exercises and cases, and additional resources for instructors and students. This title is also well structured to meet the needs of those wishing to prepare for PMP or CAPM certification exams.

With questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. It presents a coherent short list of core principles in introductory economics and reinforces them by illustrating and applying each in numerous contexts.

The goal of the American Chemical Society's Chemistry in Context is to establish chemical principles on a need-to-know basis for non-science majors, enabling them to learn chemistry in the context of their own lives and significant issues facing science and the world. The non-traditional approach of Chemistry in Context reflects today's technological issues and the chemistry principles within them. Climate change, renewable energy, alternate fuels, nutrition, and genetic engineering are examples of issues that are covered in Chemistry in Context.

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

The 2024 release of this beloved and market-leading Operations Management title has been completely updated to provide a clear presentation of the field of Operations and Supply Chain Management. Operations & Supply Chain Management welcomes co-author, Thomas Kull of Arizona State University, as he brings his wealth of industry knowledge and experience, particularly in the area of supply chains. With current real-world examples and thoughtful student pedagogy, this comprehensive title offers a flexible modular approach that can be used for different course levels, ranging from undergrad to executive education. New additions to this title include updated content, new chapter "OM is Personal" openers focusing on a more holistic approach, an emphasis on supply chains and sustainability, author created Guided Examples, and 70+ new Integrated Excel problems.

Computing Essentials adds a focus on the growing impact of AI tools on industries andcareers, ethical considerations of AI, AI presence in social media, andinnovative uses of AI. These concepts have been incorporated into the maintext, as well as the Privacy, Ethics, Community, Making IT Work for You, and ALook to the Future features.

The Moral of the Story continues to make difficult concepts in moral philosophy comprehensible through storytelling and story analysis. To help students apply moral theories to the world around them, each chapter concludes with a section of Primary Readings with excerpts from classical and contemporary texts, along with a selection of Narratives, stories that illustrate the moral issues raised in the chapter. Study questions are included throughout. New examples from popular culture, current events, and television shows and movies (e.g. The Last of Us, Black Mirror) are examined to explore chapter themes and reinforce the daily relevance of the moral and ethical questions that are raised.

Magill's Motor Learning and Control: Concepts and Applications introduces the study of motor learning and control to students pursuing careers in exercise science, physical education, and other movement-oriented fields. Each chapter presents motor learning and control as a set of principles and guidelines based on research evidence. Recent scholarship is interpreted and used to explore core concepts and basic theory. Application Problems guide students to consider real-world applications of the theory and research they have studied. The authors' clear writing style and practical applications will help students build a solid foundation and prepare them for further exploration on their own.

Howard and Musto's industry-leading text, Introduction To Solid Modeling Using Solidworks 2024, presents a tutorial-based introduction to solid modeling and the SOLIDWORKS software. Although the tutorials can be followed by anyone interested in learning the software, it is geared toward introductory engineering students or high school students interested in engineering. Accordingly, the examples and problems are based on the authors' experience with teaching engineering students.

Introduction to Operations Research is the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When the first co-author received the prestigious Expository Writing Award from INFORMS for the textbook, the award citation described the reasons for the book's great success as follows:"Two features account for this success. First, the editions have been outstanding from students' points of view due to excellent motivation, clear and intuitive explanations, good examples of professional practice, excellent organization of material, very useful supporting software, and appropriate but not excessive mathematics. Second, the editions have been attractive from instructors' points of view because they repeatedly infuse state-of-the-art material with remarkable lucidity and plain language."