Books published by O'Reilly Media

To stay competitive in todays market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "e;build trap,"e; cranking out features to meet their schedule rather than the customers needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. Youll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a companys vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what youre attempting to build and why.Get a high-level view of story mapping, with an exercise to learn key concepts quicklyUnderstand how stories really work, and how they come to life in Agile and Lean projectsDive into a storys lifecycle, starting with opportunities and moving deeper into discoveryPrepare your stories, pay attention while theyre built, and learn from those you convert to working software

Lean UX has become the preferred approach to interaction design, tailor-made for todays agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. Youll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this changefor the better.Frame a vision of the problem youre solving and focus your team on the right outcomesBring the designers toolkit to the rest of your product teamShare your insights with your team much earlier in the processCreate Minimum Viable Products to determine which ideas are validIncorporate the voice of the customer throughout the project cycleMake your team more productive: combine Lean UX with Agiles Scrum frameworkUnderstand the organizational shifts necessary to integrate Lean UX

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, youll learn to communicate how your products will make your customers and organization successful.Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:Articulate an inspiring vision and goals for your productPrioritize ruthlessly and scientificallyProtect against pursuing seemingly good ideas without evaluation and prioritizationEnsure alignment with stakeholdersInspire loyalty and over-delivery from your teamGet your sales team working with you instead of against youBring a user and buyer-centric approach to planning and decision-makingAnticipate opportunities and stay ahead of the gamePublish a comprehensive roadmap without overcommitting

An understanding of psychologyspecifically the psychology behind how users behave and interact with digital interfacesis perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.Youll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fittss law, Jakobs law, and Hicks lawEthical implications of using psychology in designA framework for applying these principles

With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.

Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal-especially when there are few tools, texts, and frameworks to help you. In this practical guide, Camille Fournier takes you through each stage in the journey from engineer to technical manager.

The second edition of this practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you'll learn how to win over anyone who has influence over the project-with the goal of creating the best experience for the end user.

Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals.Forget dry, technical material. This bookbased on the wildly popular UX Crash Course from Joel Marshs blog The Hipper Elementis laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesnt have to be boring.Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more.Start from scratch: the fundamentals of UXResearch the weird and wonderful things users doThe process and science of making anything user-friendlyUse size, color, and layout to help and influence usersPlan and create wireframesMake your designs feel engaging and persuasiveMeasure how your design works in the real worldFind out what a UX designer does all day

Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.Overcome conflict and increase engagement with team-oriented gamesImprove collaboration and communication in cross-disciplinary teams with visual-thinking techniquesImprove understanding by role-playing customer and user experiencesGenerate better ideas and more of them, faster than ever beforeShorten meetings and make them more productiveSimulate and explore complex systems, interactions, and dynamicsIdentify a problem's root cause, and find the paths that point toward a solution

Design has become the key link between users and todays complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them dont understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.Youll discover:Why designs role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth

Newly updated and expanded, Head First Design Patterns, 2E, will load patterns into your brain in a way that sticks. In a way that makes you better at solving software design problems and better at speaking the language of patterns with others on your team.

As data management and integration continue to evolve rapidly, storing all your data in one place, such as a data warehouse, is no longer scalable. In the very near future, data will need to be distributed and available for several technological solutions. With this practical book, youll learnhow to migrate your enterprise from a complex and tightly coupled data landscape to a more flexible architecture ready for the modern world of data consumption.Executives, data architects, analytics teams, and compliance and governance staff will learn how to build a modern scalable data landscape using the Scaled Architecture, which you can introduce incrementally without a large upfront investment. Author Piethein Strengholt provides blueprints, principles, observations, best practices, and patterns to get you up to speed.Examine data management trends, including technological developments, regulatory requirements, and privacy concernsGo deep into the Scaled Architecture and learn how the pieces fit togetherExplore data governance and data security, master data management, self-service data marketplaces, and the importance of metadata

In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise.

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. Youll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. Youll be able to focus on your customers and iteratively improve their experience.Move from theory to practice and build sustainable business success.

More than just a cookbook, Cooking for Geeks applies your curiosity to discovery, inspiration, and invention in the kitchen. It's an excellent and intriguing resource for anyone who wants to experiment with cooking, even if you don't consider yourself a geek.

Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible.Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. Youll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what youve learned along the way.Youll learn how to:Wrangletransform your datasets into a form convenient for analysisProgramlearn powerful R tools for solving data problems with greater clarity and easeExploreexamine your data, generate hypotheses, and quickly test themModelprovide a low-dimensional summary that captures true "e;signals"e; in your datasetCommunicatelearn R Markdown for integrating prose, code, and results

Machine learning systems are both complex and unique. Complex because they consist of many different components and involve many different stakeholders. Unique because they're data dependent, with data varying wildly from one use case to the next. In this book, you'll learn a holistic approach to designing ML systems that are reliable, scalable, maintainable, and adaptive to changing environments and business requirements.Author Chip Huyen, co-founder of Claypot AI, considers each design decision--such as how to process and create training data, which features to use, how often to retrain models, and what to monitor--in the context of how it can help your system as a whole achieve its objectives. The iterative framework in this book uses actual case studies backed by ample references.This book will help you tackle scenarios such as:Engineering data and choosing the right metrics to solve a business problemAutomating the process for continually developing, evaluating, deploying, and updating modelsDeveloping a monitoring system to quickly detect and address issues your models might encounter in productionArchitecting an ML platform that serves across use casesDeveloping responsible ML systems

Learn robotics through magic, or enhance your magic with robotics! This book is a beginner's guide to creating robotics-infused magic, with a dedication to accessibility -- cardboard meets Arduino meets magic! All ages, backgrounds, and abilities will find clever, fun projects within these pages that challenge their creativity.

This practical book provides you with a set of core patterns, principles, and practices for analyzing business domains, understanding business strategy, and, most importantly, aligning software design with its business needs.

This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not.

Deep learning networks are getting smaller. Much smaller. The Google Assistant team can detect words with a model just 14 kilobytes in size—small enough to run on a microcontroller. With this practical book you'll enter the field of TinyML, where deep learning and embedded systems combine to make astounding things possible with tiny devices.Pete Warden and Daniel Situnayake explain how you can train models small enough to fit into any environment. Ideal for software and hardware developers who want to build embedded systems using machine learning, this guide walks you through creating a series of TinyML projects, step-by-step. No machine learning or microcontroller experience is necessary.Build a speech recognizer, a camera that detects people, and a magic wand that responds to gesturesWork with Arduino and ultra-low-power microcontrollersLearn the essentials of ML and how to train your own modelsTrain models to understand audio, image, and accelerometer dataExplore TensorFlow Lite for Microcontrollers, Google's toolkit for TinyMLDebug applications and provide safeguards for privacy and securityOptimize latency, energy usage, and model and binary size

Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This book provides the first comprehensive overview of software architectures many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics.Mark Richards and Neal Fordhands-on practitioners who have taught software architecture classes professionally for yearsfocus on architecture principles that apply across all technology stacks. Youll explore software architecture in a modern light, taking into account all the innovations of the past decade.This book examines:Architecture patterns: The technical basis for many architectural decisionsComponents: Identification, coupling, cohesion, partitioning, and granularitySoft skills: Effective team management, meetings, negotiation, presentations, and moreModernity: Engineering practices and operational approaches that have changed radically in the past few yearsArchitecture as an engineering discipline: Repeatable results, metrics, and concrete valuations that add rigor to software architecture

Shows you how to design and architect your application for the harsh realities it can face. This work teaches you how to design your application for maximum uptime, performance, and return on investment. With a combination of case studies and practical advice, it helps you avoid the pitfalls that cost companies hundreds of dollars.