Books published by Oxford University Press Australia

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Healthy Ageing and Aged Care takes an inter-disciplinary approach to supporting older people within the community and in care. It represents current Australian policies and practices and takes a holistic view of the older person, and emphasises the positive aspects of the ageing process, maintaining that people age in healthy ways and continue to be an integral part of their families and communities. This is one of the rewarding aspects of working with olderpeople-assessing accurately and collaboratively putting in place strategies that can maintain the person's quality of life. The goal is for students to be able to develop those skills by engaging with the material in this book.

This text is an introductory commentary and cases text for Intellectual Property Law, which follows a survey/critical approach to the main categories of IP law which are:. Copyright. Designs. Patents. Trade Marks and Business Reputation, and. Confidential InformationThis approach allows students to grasp the nature and scope of the relevant legislation, case law and administrative practice applicable in each area.

Torts in New Zealand: Cases and Materials is the principal torts casebook in New Zealand. In its 6th edition, it builds on the success of previous editions and provides cases, materials and integrated commentary necessary for a comprehensive introduction to New Zealand tort law. The focus of the text is on New Zealand tort law. However the book uses many precedents from UK, Canadian and Australian case law to reflect the diverse sources of New Zealand tortlaw. Problem questions integrated throughout the book enable students to test their knowledge.

Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and workbook for law and business students, many of whom will be studying company law for the first time and may be both nervous of, and not pre-disposed to, the subject area.

Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and workbook for law and business students, many of whom will be studying company law for the first time and may be both nervous of, and not pre-disposed to, the subject area.

Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and workbook for law and business students, many of whom will be studying company law for the first time and may be both nervous of, and not pre-disposed to, the subject area.

This textbook prepares pre-service teacher education students doing practicums for their transition into professional practice as teachers, and invites them to develop a deep understanding of their current and future role as a teacher.

Sociologic: Analysing Everyday Life and Culture gives a contemporary foundation to sociology. It introduces sociological concepts through examining a variety of theories and theorists, all the while relating and applying this knowledge to experiences of everyday life.

Write Ways is a practical, user-friendly text for both teacher education students and practising teachers. It explains how to teach students to write in all the major text types - not only in English, but across the curriculum - and provides clear, useful examples of classroom practice, planning and assessment.

Professional and Therapeutic Communication, second edition, provides students with a comprehensive understanding of communication as they enter complex and diverse multidisciplinary healthcare environments. It guides students through concepts fundamental to both the professional and therapeutic elements of the caring relationship and all aspects of interpersonal interaction that are essential to safe, high-quality healthcare.

Qualitative Research Methods 5e provides an accessible, practical guide to conducting and analysing qualitative research. This multidisciplinary text uses relevant and engaging examples to explain methodological issues, and shows how to use established, innovative and complex methods of research effectively.

Aboriginal & Torres Strait Islander Peoples' Health prepares nursing and allied health students for health care practice among Indigenous Australian communities and encourages best clinical practice and skill development. With its focus on cultural competence, community and cultural safety, the text examines theoretical concepts and specific health domains, and provides valued insight into the skills required of health professionals.

Uniform Evidence Third Edition sets out the rules of evidence as they apply to Australian courts in an accessible and student-orientated style. Focused entirely on the uniform evidence legislations, this is an ideal text for all those studying evidence in the federal courts and in the courts of the Australian Capital Territory, Northern Territory, New South Wales, Tasmania and Victoria.

Food, Nutrition and Health, Second edition is an introductory text for all students of food and nutrition. It covers a knowledge matrix that reflects recognised principles and practices, from the basic chemistry of nutrients in foods, to the nature of the food supply and the impact of food consumption on health. This second edition includes more on nutrients and metabolism and introduces important areas in Indigenous food security, social connections withfood, and aspects of food science.

Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.

Aboriginal and Torres Strait Islander Legal Relations Second Edition considers the contact of Aboriginal and Torres Strait Islanders with Anglo-Australian law, and deals primarily with the problems the imposed law has had in its relationship with Indigenous people in Australia.

Teaching Literacies: Pedagogies and Diversity, Second Edition addresses the teaching of literacy in relation to the middle years of schooling. It provides the foundations for understanding some of the issues and challenges in working with middle years' students in the current Australian context. All chapters are theoretically grounded in a socio-cultural perspective of literacy.