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The Advertising Effect: How to Change Behaviour
- Binding:
- Paperback
- Pages:
- 240
- Published:
- May 27, 2014
- Dimensions:
- 227x154x18 mm.
- Weight:
- 382 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 22, 2024
Description of The Advertising Effect: How to Change Behaviour
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
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