Books published by Pearson Education Limited

Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world..

This book provides a complete course for first-year engineering mathematics. Whichever field of engineering you are studying, you will be most likely to require knowledge of the mathematics presented in this textbook. Taking a thorough approach, the authors put the concepts into an engineering context, so you can understand the relevance of mathematical techniques presented and gain a fuller appreciation of how to draw upon them throughout your studies.

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

For courses in International Economics, International Finance, and International TradeA balanced approach to theory and policy applicationsInternational Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followed by detailed coverage of policy applications. With this new tenth edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics courses.This program provides a better teaching and learning experiencefor you and your students. It will help you to: Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. Reveal theory and applications of trade and finance via a unified structure: Balanced coverage of theory and applications aids student retention and highlights the relevance of course material. Give students learning tools to master course material: Numerous in-text learning resources engage students and encourage further exploration of course topics. Provide the most updated coverage: Thoroughly updated content ensures that students are up to date on key economics issues. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292074580)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

For undergraduate and graduate operations management courses. A managerial approach to operations managementOperations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, simulations, experiential exercises, and tightly integrated online resources. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyOMLab. MyOMLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyOMLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyOMLab to accelerate your learning? You need both an access card and a course ID to access MyOMLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyOMLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyOMLab (ISBN:9781292093987)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myOMlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

For intermediate courses in Economics. A Unified View of the Latest Macroeconomic EventsIn Macroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps students make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help students employ and develop their analytical and evaluative skills. Also Available with MyEconLab.

Were you looking for the book with access to MasteringBiology? This product is the book alone, and does NOT come with access to MasteringBiology. Buy Biology; A Global Approach with MasteringBiology access card 10e (ISBN 9781292008752) if you need access to Mastering as well, and save money on this brilliant resource. This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. The Tenth Edition of the best-selling text Campbell BIOLOGY helps launch students to success in biology through its clear and engaging narrative, superior pedagogy, and innovative use of art and photos to promote student learning. The Tenth Edition helps students develop a deeper understanding of biology by making connections visually across chapters and building the scientific skills needed for success in upper-level courses. New Make Connections Figures pull together content from different chapters visually, helping students see big picture relationships. New Scientific Skills Exercises in every chapter use real data to build key skills needed for biology, including data analysis, graphing, experimental design, and math skills. New examples show students how our ability to sequence DNA and proteins rapidly and inexpensively is transforming every subfield of biology.Mastering brings learning full circle and is the most effective and widely used online homework, tutorial, and assessment system for the sciences. Over three million science students are currently using Mastering for the following features: Before class, reading quizzes, pre-lecture quizzes, and formative assessments test students knowledge of the material and ensure they come to class prepared. During class, Learning Catalytics and existing Mastering media like simulations, Flix, Videos, etc, keep your students engaged and bring tough topics to life. After class, traditional homework, quizzes, and testing automatically assess your students comprehension of the material and provide opportunities for remediation.This product is the book alone, and does NOT come with access to Mastering. This title can be supported by Mastering, an online homework and tutorial system which can be fully integrated into an instructor's course. You can benefit from MasteringBiology at a reduced price by purchasing a pack containing a copy of the book and an access card for MasteringBiology: Biology, A Global Approach with MasteringBiology access card 10e (ISBN 9781292008752). Alternatively, buy access to Mastering and the eText an online version of the book - online at www.masteringbiology.com. For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk/replocator

As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management. Drawing upon evidence from the authors research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries. As well as providing an insight into other cultures, this text provides readers with an increased awareness of their own. The third edition of this book serves to expand the discussion of the impact of culture on effective management and on utilising differences to create competitive advantage. Employing tools of observation, questioning and interpretation, the book challenges assumptions and encourages critical reflection on the influences of culture in business. Managing Across Cultures will appeal to both managers and executives working within an international business environment, as well as to students on a growing number of MBA and other undergraduate, postgraduate and post-experience courses. Key features New and updated examples interspersed throughout the chapters Strong theoretical foundations are linked to highly practical application Expanded coverage of geographical perspectives especially from the powerful emerging economies Focus on the emergence of diversity as a strategic priority Exploration of the impact of culture on virtual teams Improved design, layout and sign-posting of content Susan C. Schneider is Professor Emeritus of Human Resource Management at HEC University of Geneva, Switzerland. She has been Visiting Professor at INSEAD and ESSEC (France), NOVA University (Portugal) and Zhejiang University (China). As well as her research into cross-cultural management, she has actively worked to internationalise the mindsets of managers and companies. Her current research focuses on diversity and corporate responsibility. Jean-Louis Barsoux is Senior Research Fellow at IMD, Switzerland. He is the author of several books on culture and diversity in management, and has written for Harvard Business Review and Financial Times. Gnter K. Stahl is Professor of International Management at Vienna University of Economics & Business (WU Vienna). Prior to joining WU Vienna, he served for eight years as a faculty member at INSEAD and held visiting appointments at Duke Universitys Fuqua School of Business, the D'Amore-McKim School of Business at Northeastern University, the Wharton School of the University of Pennsylvania and Hitotsubashi University. He has published in leading academic and practitioner-oriented journals and has designed and taught cross-cultural management courses at the Masters, MBA, and Executive MBA levels for universities and business schools around the world.

For undergraduate courses in Investments. The Core Concepts and Tools Students Need to Make Informed Investment DecisionsFundamentals of Investing helps students make informed investment decisions by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program. The Thirteenth Edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to a student audience. With the help of examples throughout, students learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching students to consider the risk and return of different types of investments and how to use this knowledge to develop, implement, and monitor goals. MyFinanceLab not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyFinanceLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.

For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern Universitys Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organizations overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance.

Now in its third edition, Dennis Howitts Introduction to Qualitative Methods in Psychology is better than ever. This trusted and valuable student resources provides clear explanations and examples that take the reader through qualitative research from data collection to analysis. It also features dedicated sections offering guidance on ethics, quality and report writing. Methods are broken down to give step-by-step practical advice and guidance, ensuring that students can understand the theory and carry out their own research. All of this is achieved while providing a thorough theoretical and historical context for the qualitative methods.

Strategic Management and Organisational Dynamics remains unique amongst strategic management textbooks by taking a refreshingly alternative look at the subject. Drawing on the sciences of complexity as well as a broad range of social scientific literature, Stacey and Mowles challenge the conceptual orthodoxy of planned strategy, focusing instead on emergence and the predictable unpredictability of organisational life. Ideal for advanced undergraduate and postgraduate study, this critically detailed account deals with current issues, raising the challenge of complexity within practice and theory. New to this edition: The literature from past editions is refreshed and updated. More examples are given from contemporary organisational life and social life more generally. The canon of thinkers who inform complex responsive processes of relating is broadened and deepened. There is engagement with new developments in organisational theory such as process organisation studies and practice schools. There are updated sections on rhetoric, paradox and recognition. A focus on what strategic management might mean from the perspective of complex responsive processes. Ralph Stacey is Professor of Management at the Business School, University of Hertfordshire. He is a supervisor on the innovative Doctor of Management programme at the University of Hertfordshire and the author of a number of books and papers on complexity and organisation. Chris Mowles is Professor of Complexity and Management at the Business School, University of Hertfordshire. He is director of, and supervisor on, the innovative Doctor of Management programme at the University of Hertfordshire and the author of two books and a number of papers on complexity and organisation.

For senior-level or first-year graduate-level courses in control analysis and design, and related courses within engineering, science, and management Feedback Control of Dynamic Systems covers the material that every engineer, and most scientists and prospective managers, needs to know about feedback controlincluding concepts like stability, tracking, and robustness. Each chapter presents the fundamentals along with comprehensive, worked-out examples, all within a real-world context and with historical background information. The authors also provide case studies with close integration of MATLAB throughout. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will provide: An Understandable Introduction to Digital Control: This text is devoted to supporting students equally in their need to grasp both traditional and more modern topics of digital control. Real-world Perspective: Comprehensive Case Studies and extensive integrated MATLAB/SIMULINK examples illustrate real-world problems and applications. Focus on Design: The authors focus on design as a theme early on and throughout the entire book, rather than focusing on analysis first and design much later.

The academic standard for texts on motivation in educational settings. Clear and engaging, Motivation in Education: Theory, Research, and Applications, Fourth Edition presents the major motivation theories, principles, and research findings in sufficient detail to help students understand the complexity of motivational processes, and provides extensive examples of the application of motivational concepts and principles in educational settings. From reviews of Motivation in Education:I find it essential that students have access to such strong representations of the basic theories and work in the field of motivation. . . . This book goes a long way toward reinforcing the voices of experts who make data-driven decisions about how to foster motivation. . . . There are no available books [on motivation] as excellently crafted as this one. Theresa A. Thorkildsen, University of Illinois at Chicago This book is certainly the most comprehensive treatment of motivation. There are several others I have perused but they often take a certain approach to motivation whereas this book covers ALL approaches. The authors present a very complete and unbiased treatment of the literature. Daniel H. Robinson, University of Texas

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models youve already come across, or want to find new ones, youll find yourself referring back to it again and again. It's the essential guide to all the management models youll ever need to know about. Includes the classic and essential management models from the previous 2 editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout.

Don't spend your time worrying whether you can beat the markets: you don't need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns. With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know - and everything that you don't need to worry about - in order to make the most from your investments. In Investing Demystified you will: • Discover the mix of stocks, bonds and cash needed for a top performing portfolio• Learn why the most broadly diversified and simplest portfolio makes the most sense• Understand the right level of risk for you and how this affects your investments• Find out why a low cost approach will yield benefits whilst leaving you with a higher quality portfolio• Understand the implications of tax and liquidity

Updated with new content and vibrant, contemporary covers.

Fundamentals of Strategy ePub eBook

Co-published with the IB to fully align with the new 2023 Biology Subject Guide for first assessments in 2025, with separate Standard Level and Higher Level print and digital student books to ensure that every student has the right content for their learning journey, at the right time.  New and updated material with familiar features, including Nature of science, global applications, skills, TOK, key fact and 'Challenge yourself' boxes that signpost and extend key learning points and contexts. Conceptual approach offers a flexible route through the syllabus, with topics linked to increase depth of understanding. Separate Standard Level and Higher Level books offer flexibility and ensure that every student covers the right content. Plain language with scientific terms highlighted in bold and explained. Internal and external assessment support, with exercises and exam-style practice questions for revision and worked examples with solutions. eBook resources including auto-marked quizzes, lab worksheets and activities. TOK and skills integrated throughout, as well as in dedicated chapters. Reviewed by the IB's subject matter experts and written by expert IB teachers, examiners and curriculum specialists to follow the first teaching development schedule.  This is a Print Product - Student Textbook (1 copy) and includes code for one ebook (digital version of the book)   Good to know  All of our printed textbooks come with access to a free eBook version for learning anytime and anywhere. Interactive features include full text search, highlighting, bookmarking and note-taking for efficient study and revision, as well as extra digital resources, such as videos, quizzes and more. All titles are also available as standalone eBooks.

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you.

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you.

Solvable offers practical tools that are both evidence-based and presented in an accessible and visual way to help you improve all aspects of problem solving at work and home.