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Marketing Management

About Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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  • Language:
  • English
  • ISBN:
  • 9781292727035
  • Binding:
  • Paperback
  • Pages:
  • 808
  • Published:
  • June 11, 2024
  • Edition:
  • 5
  • Dimensions:
  • 275x211x31 mm.
  • Weight:
  • 1672 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 9, 2024

Description of Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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