Books published by Pearson Education Limited

For Introduction to Business courses. Focus on the Practical Skills and Important Developments in BusinessThe recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businessand a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. MyBizLab not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Introduce your students to their first learning steps of thinking like an economist with this revised edition!Economics 11th edition provides a detailed overview of the economic principles, with greater emphasis on applying economic theories to real-world data, events, and examples. Reach every student by pairing this text with MyLabï¿¿ Economics.

The revision series for Pearson Edexcel GCSE (9-1) from Pearson. This new edition of our popular Revision Guide has been fully updated with all the changes to the Pearson Edexcel GCSE (9-1) German specification to help you revise from 2021 onwards. This book will help you to: Organise your revision with the one-topic-per-page format. Check your understanding with worked examples. Develop your exam technique with exam-style practice questions and full answers. Speed up your revision with helpful hints and tips. Track your revision progress with at-a-glance check boxes.

For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagementIn a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor.

For introductory courses in Python Programming and Data Structures.A fundamentals first approach to programming helps students create efficient, elegant code.Introduction to Python Programming and Data Structures introduces students to basic programming concepts using a fundamentals-first approach that prepares students to learn object-oriented programming and advanced Python programming. This approach presents programming concepts and techniques that include control statements, loops, functions, and arrays before designing custom classes. Students learn basic logic and programming concepts prior to moving into object-oriented and GUI programming. The content incorporates a wide variety of problems with various levels of difficulty and covers many application areas to engage and motivate students.

Parkin brings critical issues to the forefront. Each chapter begins with one of todays key issues, and additional issues appear throughout the chapter to show the real-world applications of the theory being discussed. When the chapter concludes, students read between the lines to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of todays events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems and make more informed decisions in their own economic lives.