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Marketing Management, Global Edition

About Marketing Management, Global Edition

Introduce your students to the principle aspects of Marketing Management with this market-leading text.Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.Its reader-friendly content and range of examples will arm your students with the tools necessary to think like a marketer.

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  • Language:
  • English
  • ISBN:
  • 9781292404813
  • Binding:
  • Paperback
  • Pages:
  • 608
  • Published:
  • November 24, 2021
  • Edition:
  • 16
  • Dimensions:
  • 275x216x32 mm.
  • Weight:
  • 1196 g.
  In stock
Delivery: 3-5 business days
Expected delivery: May 30, 2024

Description of Marketing Management, Global Edition

Introduce your students to the principle aspects of Marketing Management with this market-leading text.Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.Its reader-friendly content and range of examples will arm your students with the tools necessary to think like a marketer.

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