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Marketing Management, Global Edition
- Binding:
- Paperback
- Pages:
- 608
- Published:
- November 23, 2021
- Edition:
- 16
- Dimensions:
- 275x216x32 mm.
- Weight:
- 1200 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 9, 2024
Description of Marketing Management, Global Edition
Introduce your students to the principle aspects of Marketing Management with this market-leading text.Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.Its reader-friendly content and range of examples will arm your students with the tools necessary to think like a marketer.
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