Books published by Pearson Education Limited

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication. Pearson, the world's learning company.

Comparative International Accounting14th EditionChristopher NobesRobert ParkerNow in its 14th edition, Nobes and Parkers Comparative International Accounting is a comprehensive and coherent text on international financial reporting. It is primarily designed for undergraduate and postgraduate courses in comparative and international aspects of financial reporting.The book explores the conceptual and contextual foundations of International Financial Reporting Standards (IFRS), contrasting them with US generally accepted accounting principles (US GAAP). It also examines international differences in IFRS practices and the accounting differences that remain between countries such as China, France, Germany and Japan. Particular attention is paid to the key issues of political lobbying, harmonization, and the special accounting problems of multinational companies. This new edition is thoroughly updated for the many changes in accounting and the relevant research published since the 13th edition. Among other things, this includes material on: Additional discussion of international differences in public sector accounting Completely re-arranged IFRS content About the authors:Christopher Nobes is Professor of Accounting at Royal Holloway (University of London) and at the University of Sydney. He is adjunct professor at the Norwegian Business School. From 1993 to 2001 he was a representative on the board of International Accounting Standards Committee.Robert Parker was formerly Professor of Accounting at the University of Exeter and professorial fellow of the Institute of Chartered Accountants of Scotland.He died shortly after the thirteen edition was published in 2016.Both authors are recipients of the American Accounting Associations Outstanding International Accounting Educator award.

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Axiom Business Book Award Winner 2021 Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether its worth investing your time, energy and money? Trying to work out your next step? Put it to The Really Good Idea Test! Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.

For two- and three-semester university physics courses Just the EssentialsRichard Wolfsons Essential University Physics, Third Edition is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. Essential University Physics teaches sound problem-solving skills, emphasizes conceptual understanding, and makes connections to the real world. Features such as annotated figures and step-by-step problem-solving strategies help students master concepts and solve problems with confidence. Essential University Physics is offered as two paperback volumes available together or for sale individually. MasteringPhysics not included. Students, if MasteringPhysics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringPhysics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringPhysics is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For one-semester courses in anatomy & physiology. Guiding students through challenging A&P conceptsCelebrated for its precise illustrations, time-saving navigation and study tools, and engaging clinical content, Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background. The Seventh Edition eases students through tough A&P topics, answering the need to help A&P students learn and retain challenging content in the fast-paced one-semester A&P course. New book features, all supported by interactive MasteringA&P media, include new Build Your Knowledge activities, new Spotlight Figures Coaching activities, new Bone and Organ Dissection Videos, and new Dynamic Study Modules that help students study on the go. MasteringA&P not included. Students, if MasteringA&P is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringA&P should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringA&P is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Instructors ensure students arrive ready to learn by assigning educationally effective content before class, and encourage critical thinking and retention with in-class resources such as Learning Catalytics.

"This text has been prompted by the impact of technology, but it's not about microchips, databases and algorithms. It's about humans. Particularly, humans' response to how AI is transforming our world. The author offers a development path through this emerging landscape. In a world that's changing at a dizzying pace, the text encourages to become an even more human human"--

Research Methods: A Practical Guide for the Social Sciences is an essential resource for the social researcher. It offers a comprehensive introduction for first time researchers right through to thorough and practical advice for those undertaking more advanced work. The book draws on real life experiences from a wide variety of disciplines to show how theory translates into practice, and offers a rigorous analysis of why researchers choose the methods they use. Think about it boxes throughout the text offer questions and ideas to help the researcher to focus on core issues and practical considerations, whilst your research summaries present questions, activities and checklists to help the researcher to develop their ideas.The book is supported by a fantastic companion website that contains learning materials, interactive exercises, videos, questionnaires, datasets and much more. The website can be found at: www.pearsoned.co.uk/matthews Written to reflect the breadth of the social sciences, Research Methods is essential for anyone conducting research in sociology, health policy, social work, criminology, social policy, cultural studies, political studies, public policy and related fields.

Reinvent your supply chain from the outside in leverage customer insight, heuristics and digital tools to meet rising expectations and adapt in a volatile world. Customers have become increasingly demanding, and the operating environment has become more turbulent and complex. Mature companies wishing to survive and thrive in the coming decades must transform themselves to become flexible and market responsive. They need to reconsider their traditional supply chains and find ways to increase the clockspeed of their operation and their decision making without creating more complexity for their staff and partners. But where to start this transformation journey? Most of the worlds largest corporations have logistics networks and supply chains that have evolved over time, many based around systems that drive a one-size-fits-all philosophy, which does not fit anymore. And most have not kept up with the changing cadence of their markets. This book describes the path to a different paradigm; where a set of tailored supply chains are used for in-built flexibility and adaption as the world changes, and where internal capabilities and digital capabilities are consciously aligned with the customers and strategies they serve. Transforming Supply Chains builds on John Gattornas seminal Dynamic Alignment framework; and he and his long-term collaborator Deborah Ellis review the analytics and decision-making tools needed to be effective in the digital age. Case Studies of organisations that excel using the outside-in paradigm that they describe are scattered throughout the book; as are a series of prompts to help kick start your thinking about your own transformation path. Transforming Supply Chains is your guide to designing supply chains that fit, and adapt, and bring competitive advantage - whatever your business and whoever your customers.

Suitable for use in a one- or two-semester course for computer and electrical engineering majors. VHDL for Engineers teaches readers how to design and simulate digital systems using the hardware description language, VHDL. These systems are designed for implementation using programmable logic devices (PLDs) such as complex programmable logic devices (CPLDs) and field programmable gate arrays (FPGAs). The book focuses on writing VHDL design descriptions and VHDL testbenches. The steps in VHDL/PLD design methodology are also a key focus. Short presents the complex VHDL language in a logical manner, introducing concepts in an order that allows the readers to begin producing synthesizable designs as soon as possible.

Series Editor: Mark Levesley Pearson's resources are designed to be simple, inclusive and inspiring and to support students in studying for Edexcel GCSE (9-1) Chemistry.

This text has been updated to take account of changes in this ever important field. The new edition provides an engaging and accessible 'systems-oriented' introduction to the principles of electronics.

Offering a rigorous and critical coverage, this textbook introduces students to the central concepts, ideas, theories and findings in every major branch of psychology.

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

Psychology Express... ...revise effectively, approach your exams with confidence and make yourself stand out.