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Essentials of Global Marketing
- Binding:
- Paperback
- Pages:
- 560
- Published:
- July 18, 2012
- Edition:
- 2
- Dimensions:
- 193x262x19 mm.
- Weight:
- 1026 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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