Books published by Pearson Education Limited

Write Brilliantly at university - whatever your course!An accessible, attractive guide to the most important academic writing skills a student needs to wite successfully for any purpose on any course, whether it be essays, assignments, reports, reflective writing, exam questions, research reports, literature reviews - any type of academic writing, on any course. This book will give the reader a sound grounding on what the whole business of academic writing is about, and will provide instantaneous, easily accessible answers to specific questions on all of the most important areas of academic writing.

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

For students who need to understand and use statistics but find the mathematical formulae daunting, Statistics without Maths for Psychology is the ideal guide. The clear, straightforward style and step-by-step SPSS walkthroughs take you through all the statistical procedures you will need. Activities and questions enable you to test your learning and increase your understanding in a practical, manageable way. Statistics without Maths for Psychology can also be packaged with MyResearchLab, an online resource covering key qualitative and quantitative research topics, packed with interactive digital learning tools, testing facilities and robust feedback for both students and teachers. To find out more about this exciting and powerful new resource or to request your free trial access, please contact your Pearson representative. Students:You need both an access card and a course ID to access MyResearchLab. 1. Is your lecturer using MyResearchLab? Ask your lecturer for your course ID. 2. If you have a course ID but no access code, please go to www.myresearchlab.co.uk to buy access to this interactive online study resource.

Global Financial Systems is an innovative, interdisciplinary text that explores the why behind global financial stability. Danielsson draws on economic theory, finance, mathematical modelling, risk theory, and policy to posit a coherent and current analysis of the global financial system. Nicely and clearly written for an undergraduate audiencethe book has a fresh perspective that will differentiate it from pre-crisis texts Professor Goodhart, Professor Emeritus, London School of Economics Global Financial Systems: Stability and Risk, looks to be an important book it will appeal to those interested in regulation as well as those more on the regulatory side. Professor Caprio, William Brough Professor of Economics at Williams College and Chair, Center for Development Economics Jon Danielsson is Director of the Systemic Risk Centre, London School of Economics, and Reader in Finance Visit the author's personal website at http://www.globalfinancialsystems.org/ to read two online chapters covering the latest developments.

For undergraduate and graduate courses in Hydrology. This text offers a clear and up-to-date presentation of fundamental concepts and design methods required to understand hydrology and floodplain analysis. It addresses the computational emphasis of modern hydrology and provides a balanced approach to important applications in watershed analysis, floodplain computation, flood control, urban hydrology, stormwater design, and computer modeling.

Digital Media encompasses a wide variety of topics including: the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines interested in learning the foundational concepts and basic techniques in digital media production. This edition has been expanded so that while students learn the concepts and techniques of digital media production, they will also learn basic computer programming skills. The Primer is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and provides the rationale for the techniques. This way, the skills students learn are transferable to whatever tool they end up using or have access to. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. Instructor/Student resources include: web-based interactive material, worksheets, programming assignments, demos, solutions to exercises, lecture notes and exam questions.

For one-semester, undergraduate-level courses in Optoelectronics and Photonics, in the departments of electrical engineering, engineering physics, and materials science and engineering.This text takes a fresh look at the enormous developments in electo-optic devices and associated materialssuch as Pockels (Lithium Niobate) modulators.

Business Information Systems for Accounting Students offers a more practical approach than the typical accounting information systems textbook. The text covers the technical foundations of the topic, and provides a unique insight into what information systems and technology mean for accountants in today's business environment. Providing a contemporary education for undergraduate accounting students, Quinn and Kristandl offer a fresh perspective that is relevant to both UK and international students of computerised accounting, accounting information systems or accounting technology. Key features of the text include: Real life examples with QR codes for easy access on smart devices . Examples are drawn from leading organizations such as Ryanair, Marks and Spencer, SAP and The World Bank. Coverage of the features of selected office, accounting and business software Mini-cases to show how technology benefits business Tracking the relationship between accounting and technology in an ever changing world is no mean feat. Now, this book offers a comprehensive overview of technology- using many real-life examples - to introduce why and how technology matters for today's accountantProfessor Niels Dechow, EBS Business School, Wiesbaden.

The relationship between finance and strategy is important andthis text makes it a central themeand should make the subject much more relevant. Graham Diggle, Oxford Brookes UniversityThis text is well written, clear and easy to follow and innovative in that it provides a link between corporate finance and financial strategy. Shishir Malde, Nottingham Trent University What are the core principles of corporate finance and their links with financial strategy?What are the tools and techniques of financial decision-making necessary to solve real-life business problems?How in practice are financial strategies implemented that are appropriate to businesses at each stage of their life cycle? Corporate Finance and Financial Strategy answers these and many more questions. This textbook introduces contemporary financial issues and topics of growing importance such as Islamic finance, corporate governance, and behavioural finance, and discusses reasons for and implications of the current global financial crisis. Along with its accompanying resources, this text is a must for corporate finance and financial strategy undergraduates and postgraduates, MBAs, and those undertaking professional examination courses.

A practical, step-by-step guide to postgraduate study, covering the whole research process from planning to writing up and beyond. Undertaking a large-scale original research project involves choosing an appropriate topic, planning and carrying out the research, and analysing and writing up the data and conclusions. At PhD level, these steps can be challenging for any student. Using the tried-and-tested approach, style and pedagogy of the Smarter Student series, this text delivers timely, practical, hands-on guidance based on real-life experience from students and supervisors alike. The book guides the student through all of the key aspects of being a researcher and delivering a successful PhD thesis. It is an invaluable tutorial and reference for those entering academic life at doctoral level, providing practical guidance, examples and tips for success.

Discover everything you want to know about Photoshop Elements 10 in this easy to use guide, from the most essential tasks that youll want to perform, to solving the most common problems youll encounter. Photoshop Elements 10 In Simple Stepscovers every practical aspect of using Photoshop Elements on your PC or laptop; from understanding the user interface and essential tools, to basic retouching and adjusting of photographs, to advanced techniques using filters, layers and special effects, through to organizing and sharing your photographs. This book is filled with easy to understand practical tasks that will help you to achieve immediate results. This series of vibrant books will teach you exactly what you need to know using A friendly, visual approach Easy-to-understand language Practical hands-on tasks Full-colour large format screenshots To build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page: ALERT! Explains and provides practical solutions to the most commonly encountered problems HOT TIPS Time and effort saving shortcuts SEE ALSO - Points you to other related tasks and information DID YOU KNOW? Additional features to explore WHAT DOES THIS MEAN? Jargon and technical terms explained in plain English

In a tough market, it pays to understand the hidden truths known only to recruitment specialists. This book reveals how the job market really works, and how to break the rules to find a great job. It offers deep insights, smart advice and pulls apart the dull, textbook advice that lets so many candidates down.

Leadership isnt complicated keep it simple and make it count. This new edition of Steve Radcliffes uniquely powerful, successful and practical framework will show you how to develop faster as a more confident and capable leader. This compact, instantly-applicable guide to developing leadership skills contains practical insights, straightforward actions and plain guidelines to accelerate your growth as a leader. The framework is derived from expert coach Steve Radcliffes work with real leaders in real leadership situations. It shows you how to: - Be guided by the Future you want and stay focused on your vision- Engage others in productive and stimulating working relationships that make things happen.- Deliver the results you need to really move your business forward.

The tools and ideas to help you lead with confidence and achieve better results through your team. This book provides all the tools and skills to help you be more effective in leading your team and achieving higher levels of performance. It focuses on three key elements: you as the leader, the principles of team working and team building, and getting individuals to contribute and perform. As well as identifying obstacles and pitfalls, it assists you in improving your skills and coaches you to work out what you could be doing better.

Learn how to make your company more efficient, increase customer value with less work and make better use of your organisations resources by implementing a Lean management strategy.The Financial Times Guide to Lean is a guide to the tools that are used to implement Lean, showing you how to apply Lean practices fully into your organisation or company. This book offers a comprehensive and objective look at lean strategy and how it can be tailored for different companies.

Genius shows you how to channel the life-changing principles of creativity to help you achieve more, succeed and become instantly smarter. This book delivers a fantastic array of simple, powerful techniques to help anybody be instantly ingenious and increasingly mentally skilful. You will learn to creatively solve problems, generate brilliantly original ideas, use clever tactics to persuade and influence and look for once in a lifetime opportunities to shine, succeed and really stand out.

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance. Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

The ultimate all-in-one guide to job hunting success. Getting an edge in the hunt for work is vital and this book offers the edge that millions are missing. This no-nonsense, highly practical and outcome focussed guide to the whole process of job hunting takes you right from the planning stages through writing your CV, flying through aptitude tests, being interviewed on the phone and online, to what to do and say when you finally get the offer youve been hoping for. With essential guidance on maximising modern job-hunting tools such as social media and networking websites, as well as special help for those who are new to work, the recently redundant, the long-term unemployed, ex-offenders and graduates, its one of the most up to date and all-encompassing job hunting books on the market today.

There are two kinds of luck the luck that happens when things are completely outside your control and the luck that happens as a result of spotting opportunities and your own positive actions. However, its always you and the way you think and act that determines how lucky you are. Its all about how we analyse the events in our lives, how we respond to them, and how pre-emptive and pro-active thinking can create the kind of life experiences we want. Using an easy-to-read, non-academic writing style and featuring interviews with top performers in the world of sport, music and business, speaker and writer Douglas Miller presents 20 key Luck Factors patterns of thinking and behaviour which you can apply in all aspects of your life. .

All the expertise and proven benefits of one-to-one time with a professional career coach, but for a fraction of the price. Take control of your career, improve your employability, identify your unique brand and skill set and fast track your career to the next level. Includes a full, detailed career analysis using the latest career management techniques, together with expert guidance and advice, this will allow you to pinpoint your personal strengths, develop your abilities and take control so you can build a plan that will make your career aspirations a reality. This practical, friendly and accessible guide includes assessments, assignments, planning exercises and fascinating case-studies.

Everybody wants to change something, whether it is work, life, yourself or someone else. Based on evidence-based psychological principles, including those drawn from CBT, this book demonstrates how you can bring about positive change in your life. Bursting with powerful tips, tricks, advice and guidance taken from interviews with some of the most positive and productive people in the world, from Mohammed Ali and Richard Branson to Alex Ferguson and Tiger Woods.

Your inspirational guide to relationship success, providing all the essential tools to ensure you have happy and healthy relationships. From establishing positive personal beliefs and expectations right through to creating and sustaining healthy and happy relationships, you will discover how to attract the perfect partner and feel completely fulfilled in your relationships. BRILLIANT OUTCOMES:- Improve or transform existing relationships- Find out how to attract the perfect partner- Understand why we repeat negative patterns and change these for good.

This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills. Each chapter: Applies a range of quantitative techniques to business decisions at all stages of the product life cycle Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy Explores numerous real world applications, providing many opportunities for student interaction with the topic Quantitative Methods for Business and Management is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught masters degrees. Stuart Wall is Professor of Business and Economics at the Ashcroft InternationalBusiness School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years. Chris Mitchell has taught quantitative methods to a wide range of students atundergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further. Please note that the product you are purchasing does not include MyMathLab. MyMathLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMathLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMathLab to accelerate your learning? You need both an access card and a course ID to access MyMathLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMathLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMathLab (ISBN:9781292064369)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mymathlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Being assertive means that you are self-assured know what you want from life, are happy to stand up for yourself and have the respect of those around you. Do you want to be like this? This book will show you how!Practical and easy to read, it looks at what it means to be assertive in todays world. As well as containing plenty of exercises and case studies, it also includes a personal plan which can be adapted by you to suit the issues you are facing.

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

In 26 weekly steps, this unique and cleverly structured book will walk any budding entrepreneur through everything you need to know and do, in the exact order you need to do it, to get your new business up and running. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts and the contact information you need. Written by an experienced entrepreneur and updated for a new global economy, this book contains the most up to date, fresh thinking and ideas, so you can overcome the challenges of a new business start-up and turn your entrepreneurial dreams into reality.

Do you want to live life to the full? To know in years to come that you really gave it your all and got the most out of it? The simplest way to a brilliant life is by making sure youre paying attention to the stuff that matters, in every area of your life, and by making positive and lasting change where its needed, when its needed. Although thats not rocket science, its so very easy to just get swept along by the flow and then wonder what happened. We all need a bit of help to make sure were living our best possible life. And thats where this book comes in. Taking each area of your life by the horns, youll quickly start to see whats working well and where attention is needed. One small action at a time, youll move towards your own Brilliant Life. STOP LIVING AN ORDINARY LIFE START LIVING A BRILLIANT ONE

Since the first edition of The Financial Times Guide to ETFs was published in 2009, the number of ETFs in issue has doubled and ETFs are now common both on investor platforms and increasingly amongst financial advisors. This massive increase in demand has highlighted an urgent debate just how dangerous are ETFs and how much do investors and advisers understand about the structure of the index tracker? The second edition of this book attempts to answer this debate and is the indispensable bible on trackers for professional advisers and serious private investors. This new edition also features a chapter based around the theme of Due Diligence and a new chapter on How to use ETFs and Index Funds for theLong-term, as well as a new Jargon busting section and a-new appendix looking at new ideas beginning to emerge.

Gain the knowledge and confidence you need to build and manage budgets and forecast financial information. This book demystifies budgets and forecasts, providing simple explanations and clear examples. It includes integrated checklists, goals and milestones, to ensure you are on target to achieve the best results.Part of The Financial Times Essential Guides series: Task-focused and results-orientated, the essential guides are for every manager who wants to move their skills beyond the ordinary to the best.

Do you feel that theres room for a bit more happiness in your life?A lot more even?Then heres the good news: you have much more control over your happiness than you probably think. And in this book, youll discover the often simple, but easily overlooked, steps you can take to reclaim more of those good feelings.Whats more, every single suggested action in this book has been scientifically proven to have a positive and lasting effect on happiness. Theres no hype here, just plenty of real hope. Better still, theres no need for radical life change and no complicated programme to follow. Instead youll find a raft of small and simple steps that will, over time, add up to a life with more pleasure and meaning - and with fewer negative emotions dragging you down.Nobody else can make you happy. But you can. Heres all the help you need.Daniel Freeman is Professor of Clinical Psychology at Oxford University.Jason Freeman is a writer and editor.