Books published by Pearson Education Limited

Take control and lead the life you want to live. Do you say yes when you mean no?Do you avoid conflict and confrontation?Do you struggle to make decisions? What if you could confidently answer no to all of these questions? With How to be Assertive in Any Situation you can. Discover life-changing techniques to help you express your needs openly and calmly; set boundaries and deal with expectations, demands and criticism; make clear decisions without ever feeling anxious. Challenge your fears, grow self-confidence and steer your life in the direction you want to go. Practical, empowering and thought-provoking. Heather Buckley, Co-Founder and Director of Silicon Beach Training This book will help everyone understand that a few small changes can add up to big changes in our happiness and success.Vicki Saunders, serial entrepreneur & CEO, Zazengo

So, youve been asked to manage a project. Not sure where to start? Start here. This is your ultimate one-stop, easy-going and very friendly guide to delivering any project of any size. Even if youre a first time, never-done-it-before, newbie project manager, How to Manage a Great Project will get you from start to finish on budget, on target and on time. In just eight simple steps, youll learn to: Get things started: understand the what, why, where and who of your project Plan for success: co-ordinate what needs doing and who needs to do it Make it happen: get everything done in order and on time Keep on track: monitor your progress to stay in total control Wind things up: review, report and enjoy the well-earned results How to Manage a Great Project is your roadmap to project perfection first time, every time.

In a busy world of noise, how do you get your message across? Everyone knows how vital good communication is in any business. But whats the point if no-ones listening to you? How to Speak so People Listen shows you how to make sure that what youre saying is being listened to and making a difference. Using proven techniques from the worlds most successful communicators, debaters and conversationalists, youll discover how to: Always be heard by speaking in a compelling, persuasive and powerful way Seize attention, make an impact and leave a memorable first impression Think fast and quickly adapt your message to suit your audience Stand out at meetings, conferences, networking events and chance encounters Be confident at public speaking someone people really want to listen to Effective tools, strategies, tips and tricks will make sure youre able to command attention and know that, whenever you speak, people will want to hear what you have to say.

If you're worried that you're losing the power to concentrate The Distraction Trap can help. Learn how you can easily release your life from the steely grip of modern technology where you're always available and always connected. Discover how you can radically boost your productivity by keeping your whole brain and both eyes on the task in hand. You may think you can do ten things at once, with a scattered thinking approach and expect to do everything well and on time. Well, you can't. The Distraction Trap will empower you to focus and prioritise, switch off your email, say 'no' to social media ruling your life and help you rediscover your lost powers of concentration. Your campaign to reclaim your life starts here and now!

Business leaders the world over are hardwired to focus on success. But what if understanding failure is the real secret behind enduring performance? In Too Good To Fail?, Jan Filochowski turns his twenty years experience as a CEO and turnaround specialist into practical advice for business managers.

Tony Buzan knows more than a little about Mind Maps after all, he did invent them! Often referred to as the the Swiss-army knife for the brain, Mind Maps are a ground-breaking, note-taking and mind-organising technique that has already revolutionised the lives of many millions of people around the world and taken the educational world by storm. Now Tony Buzan is sharing the powerful techniques of mind mapping with the business world to help business professionals everywhere revolutionise the way they think and practise. Mind Maps for Business is the very first and only book on mind mapping that has been written by Tony Buzan specifically for a business audience. No matter how big or small the business you work in; no matter if youre an employer or an employee; no matter what your role is, youll find the benefits of using mind maps to help you think, organise, plan and control are vast: Accelerate your productivity to levels you never thought possible. Generate exciting new possibilities for growth and expansion. Make meetings, discussions and forums really productive and useful. Negotiate, talk and consult more constructively and effectively. Be more focussed, more organised and much smarter. Unleash your amazing creative capabilities. Whether youre writing marketing plans or strategy documents; looking for new ways to develop your business; planning a conference or event; restructuring your staff; or looking to improve your management and leadership skills discover today the amazing advantages that using Mind Maps for Business can bring.

One of the best books on stock market investing that Ive ever read. Christopher Gilchrist, Editor, The IRS Report Lucid and perceptive any intelligent person can follow this guide and be on equal terms or better with the best professional money managers.Dr Peter Johnson, Sad Business School, Oxford University Is your investment strategy right for you? Could you be making more money? The Financial Times Guide to Selecting Shares that Perform helps you identify the approach to buying and selling shares that is best suited to you. It will help you to align your strategy based on the time and money you have available, taking into account your overall objectives and your attitudes to risk and loss. In this thoroughly updated fifth edition of their bestselling investment classic, Richard Koch and Leo Gough explain 10 distinctive and proven investment techniques for you to choose from. They describe the different tactics needed to succeed in todays market conditions and show you how it can be fun and profitable to try to beat the stock market. The Financial Times Guide to Selecting Shares that Perform gives you: 10 proven approaches to selecting successful shares A quiz to help you identify what kind of investor you are and what strategy is right for you Practical advice to help you trade more confidently on the stock market Examples and explanations of successes and failures Convincing reasons why you should manage your own share portfolio

For courses in Financial and Managerial Accounting. Expanding on Proven Success with Horngren's AccountingHorngrens Accounting presents the core content of the accounting course in a fresh format designed to help todays learners succeed. The Eleventh Edition expands on the proven success of the significant revision to the Horngren franchise and uses what the authors have learned from focus groups, market feedback, and colleagues to create livelier classrooms, provide meaningful learning tools, and give professors resources to help students inside and outside the class. First, the authors ensured that content was clear, consistent, and above all, accurate. Every chapter is reviewed to ensure that students understand what they are reading and that there is consistency from chapter to chapter. The author team worked every single accounting problem and employed a team of accounting professors from across the nation to review for accuracy. This edition continues the focus on student success and provides resources for professors to create an active and engaging classroom. Through MyAccountingLab, students have the opportunity to watch author recorded solution videos, practice the accounting cycle using an interactive tutorial, and watch in-depth author-driven animated lectures that cover every learning objective. In addition, all instructor resources have been updated to accompany this edition of the book, including the PowerPoint presentations and Test Bank. MyAccountingLab not included. Students, if MyAccountingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyAccountingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyAccountingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahead.

For courses in human biology Explore Human Biology in Relation to Current Issues, in the Text and Online.Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to students lives. Using a storytelling approach and extensive online support, Human Biology: Concepts and Current Issues Eighth Edition not only demystifies how the human body works but also drives students to become a better, more discerning consumer of health and science information. Each chapter opens with Johnsons popular Current Issues essays, and within each chapter, BlogInFocus references direct readers to his frequently-updated blog for breaking human biology-related news. MasteringBiology is not included, If MasteringBiology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringBiology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringBiology is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For undergraduate Introductory Management Information Systems courses. Help Your Students Succeed in the Most Important Course They'll TakeAs technology continues to change the way organizations do business, knowledge of MIS is critical. Using MIS shows students how organizations use information systems to solve business problems every day. Illustrative cases, exercises, projects, and other aids ensure your students connect concepts to everyday life. Unique guides in each chapter highlight themes in ethics, security, and other timely topics. The 2026? feature hypothesizes how the concepts, technology, and systems will change over the next decade to help students anticipate changes in technology and think about how those affect business. Every year brings important new technology to organizations and the Ninth Edition reflects these trends, providing the latest MIS content available, keeping your students up to date and knowledgeable on how to apply emerging technologies to better achieve their organizations strategies. MyMISLab not included. Students, if MyMISLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMISLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitels writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management.Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, purchasing, and physical distribution. Content, examples, questions, and problems lead students step-by-step to mastery. Widely adopted by colleges and universities worldwide, this is the only APICS-listed reference text for the Basics of Supply Chain Management (BSCM) CPIM certification examination.

For undergraduate courses in Corporate Finance. The Five Key Principles for the Foundations of FinanceFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors introduce a multi-step approach to financial problem solving that appeals to students at all levels, math and numerical skills. As in previous editions, the Ninth Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Other highly useful features include mini cases, cautionary tales, lists of key terms, and a discussion of ethics. Revised and updated, the newest edition includes new lecture videos, financial thinking, user feedback, and lessons from the recent economic crisis. MyFinanceLabnot included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

For the two-semester course in Principles of Economics. An Introduction to the Functioning of the Economy and the Power and Breadth of EconomicsReviewers tell us that Case/Fair/Oster is one of the all-time bestselling Principles of Economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Economics, Twelfth Edition come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. With the latest research and added exercises, students begin to learn the art and science of economic thinking and start to look at some policy and even personal decisions in a different way. MyEconLab not included. Students, if MyEconLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEconLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Also Available with MyEconLabThis title is also available with MyEconLaban online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.Students, if interested in purchasing this title with MyEconLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book thats authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

For undergraduate and graduate courses in Organizational Behavior. Help Students Better Understand Their Behavioral and Interpersonal SkillsLong considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for readers. The Seventeenth Edition has been thoroughly updated to reflect the most recent research and business events within the field of organizational behavior worldwide, while maintaining its hallmark featuresclear writing style, cutting-edge content, and intuitive pedagogy. Theres a reason why Robbinss textbooks have educated millions of students and have been translated into twenty languagesand its because of a commitment that provides the kind of engaging, cutting-edge material that helps students understand and connect with organizational behavior. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Innovation can take you from failure to success, but if you need a helping hand then Think Like An Innovator can help you. With over 70 different leaders, innovators and business people, each covered in 500 words or less, you'll find out: Who they are a brief bio about the person Their Challenge the issue they faced and why it was a challenge Their Innovation the innovative solution they proposed Lessons for you insights for you on how to apply their innovation to your life Split in to 8 categories, you can find inspiration from: Artists - e.g. David Bowie, J K Rowling, Pablo Picasso Business Leaders - e.g. Jeff Bezos, Levi Strauss, Sidney BernsteinGenius' - e.g. Beethoven, Michelangelo, Shakespeare Inventors - e.g. Johannes Gutenberg, Louis Braille, Thomas Edison Mavericks - e.g. Anita Roddick, Nelson, Steve Jobs Pioneers - e.g. Dick Fosbury, Florence Nightingale, Marconi Scientists - e.g. Alexander Fleming, Charles Darwin, Galilleo Visionaries - e.g. John F Kennedy, Oprah Winfrey, Walt Disney Think Like An Innovator is full of inspiring insights to transform your working day.

For courses in 1- and 2-semester Anatomy & PhysiologyAs an incredibly engaging study guide that can be used either independently or in conjunction with any A&P book, the Anatomy and Physiology Coloring Workbook helps students get the most out of their A&P classes. Dr. Elaine Marieb thoughtfully crafted the text to include a wide range of coloring activities and self-assessments. Students benefit from updated At the Clinic questions, a new major tissue figure, and updated terminology. Moreover, the texts Incredible Journey visualization exercises take students on an exciting adventure through the human body. Each step they take leads them into an amazing world where they can learn more about anatomical structures and physiological functions.

One of the most important financial plans you can have is saving and investing for your retirement. Quite simply, the success of this plan determines whether youre going to live comfortably after you stop working. The Financial Times Guide to Saving and Investing for Retirement will lead you through a bewildering maze of financial tools and provide advice on crucial investment decisions. It provides everything you need to know about how to save and invest so that you can successfully plan for your retirement. It is packed with invaluable information on taxes, ISAs, pensions, investing across different assets and buying property. The Financial Times Guide to Saving and Investing for Retirement will help you: Identify your financial objectives and work out how to achieve them Learn how to invest for a specific goal and time Find out about taxes and other rules that may impact your wealth Understand why its essential to be actively involved in managing your post-work income

For courses in project management. Project Management Fundamentals with Broad ApplicationsIn its Fourth Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. Blending current theory, contemporary case studies, and hands-on practice and research, Project Management offers students a full range of perspectives of the project management process. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises give students the tools to assess projects in real-time, equipping them with razor-sharp decision-making skills. Leveraging the latest project management technology, Project Management features just the right balance of real-world examples, cutting-edge theory, and practical exercises.

This book is packed full of little gems which will help managers at all levels be at their best a must read.Debbie Niven, Director and Co-founder of Momentum Training & Management Consultants Discover how to Be a Great Manager Now! This 2-in-1 guide is designed to help you become a more effective manager in an instant, whilst giving you the deeper knowledge to ensure long-lasting results. With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters. Understand how to be a great manager quickly Effectively manage the issues that teams face Communicate with confidence and get the right message across Encourage your staff for exceptional performance and professional development As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future. An excellent book one every manager should read if they want to succeed.Ashley Braganza, Professor of Organisational Transformation and Head of Economics and Finance, Brunel University London 'Whether you are a millennial in management or embarking on management, you have to read this no nonsense, straight to the point book.'Coach Chris Browne, Personal Development and Employability Coach

Discover how to Be Decisive - Now! This 2-in-1 guide is designed to help you become a more effective decision maker in an instant, whilst giving you the deeper knowledge to ensure long-lasting results. With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters. Make the right decisions quickly and effectively Understand the problem properly and work out your priorities Ensure your decision is the right one and avoid the common mistakes Know the value of risk planning and how to do it successfully Look back to learn lessons on better decisions next time As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future.

For courses in business law and the legal environment of business This comprehensive textbook not only helps students develop a thorough understanding of the legal environment of business, but also enhances their ability to engage in critical thinking and ethical analysis, and ultimately survive in an increasingly competitive global environment. The following features of this text are designed to ensure that the authors goalto develop critically thinking students who understand the important concepts of business law and the legal environment of businessis attained.

For the C introductory programming course Problem Solving with C continues to be the most widely used textbook by students and instructors in the introduction to programming and C language course. Through each edition, hundreds and thousands of students have valued Walt Savitchs approach to programming, which emphasizes active reading through the use of well-placed examples and self-test examples. Created for the beginner, this book focuses on cultivating strong problem-solving and programming techniques while introducing students to the C programming language.

A fully updated version of Pearsons bestselling Brilliant Windows titles, covering Windows 10 - the latest release of the widely-used Microsoft operating system. Brilliant Windows 10 gives you the information you need easily and without fuss. It guides you through all tasks and applications using a highly visual, full-colour, step-by-step approach and tells you exactly what you need to know, when you need to know it. For the first time, this book comes with FREE downloadable bonus material. An extra 140 pages, which cover chapters on advanced subjects like customising Windows, maintaining your computer and managing your hardware as well as the key, new features of Office 2016. Spend less time reading and more time doing with a simple step-by-step approach to beginner and intermediate level tasks. Brilliant guides provide the quick, easy-to-access information that you need: Numbered steps guide you through each task or problem Numerous colour screenshots illustrate each step Cross reference boxes point you to related tasks and information in the book Did you know ?... sections alert you to relevant expert tips, tricks and advice

For courses in corporate finance or financial management at the undergraduate and graduate level. Excel Modeling in Corporate Finance approaches building and estimating models with Microsoft Excel. Students are shown the steps involved in building models, rather than already-completed spreadsheets.

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, youll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more.Dont let your business fall behind, look inside and take your customer experience to the next level. Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.Keith Lewis, COO, Matchtech Group plcAt last a book that provides practical ways of delivering the superior experience that todays customers demand.Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Sren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomonAbout the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Josephs University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Sren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Activist investors have sent shockwaves through corporations in recent years, personally targeting directors and executives at some of the worlds largest companies. No longer satisfied with operating on the fringes of business, they are now a firm fixture in the boardroom. Up to a quarter of public companies could be targeted by activist campaigns in the coming years, with directors and executives at those corporations threatened with losing their jobs. The trend, which began in corporate America, has spread to the UK, Europe and Asia, taking in several high profile companies. Barbarians in the Boardroom tells a compelling story of boardroom bust ups, dumped CEOs triumphant activists and pared back companies. It reveals real-life examples and interviews with executives and investors to explain why and how activist investors have managed to storm Wall Street and tear down City citadels. Owen Walker provides an insight into the way activists think, how they decide to target a company and how directors and executives could possibly work with them rather than against them.