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Consumer Behaviour

- A European Perspective

About Consumer Behaviour

Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field. With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.

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  • Language:
  • English
  • ISBN:
  • 9781292245423
  • Binding:
  • Paperback
  • Pages:
  • 648
  • Published:
  • June 26, 2019
  • Edition:
  • 7
  • Dimensions:
  • 195x265x20 mm.
  • Weight:
  • 1188 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 23, 2024

Description of Consumer Behaviour

Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field. With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.

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