Join thousands of book lovers
You can, at any time, unsubscribe from our newsletters.
"Published with the authorization of Microsoft Corporation"--Copyright page.
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
Alan Cooper calls for a Software Revolution - his best-selling book now in trade paperback with new foreword and afterword.