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Brand Gap, The - Marty Neumeier - Book

- Revised Edition

About Brand Gap, The

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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  • Language:
  • English
  • ISBN:
  • 9780321348104
  • Binding:
  • Paperback
  • Pages:
  • 208
  • Published:
  • August 25, 2005
  • Edition:
  • 2
  • Dimensions:
  • 203x135x22 mm.
  • Weight:
  • 268 g.
  • 3-5 business days.
  • December 12, 2022
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Description of Brand Gap, The

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

Publishers description of Brand Gap, The

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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