Books published by Sendpoints

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single productor an entire brand, a strong knowledge of how to select andmanipulate color is a must for designers who want to make animpression.Enter Color Now, a comprehensive guide to all aspects ofworking with color in design. In four sections, designers willlearn the basics of the physics of light and color, the psychologybehind the ways humans react to color schemes, CMYK versusRGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes indifferent settings and lighting situations easier than ever, and abroad survey of products and brands renowned for their use ofcolor provides ample inspiration to jumpstart the creative process.