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  • Save 21%
    - Simple Truths for Marketers
    by Karen Nelson-Field
    £25.99

    This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

  • by George Bruce
    £124.49

    This book highlights the main features of shipbuilding management which lead to successful completion of shipbuilding projects. Building a ship is a complex project, so the principles of project management are described, first in general terms and then with specific reference to their application in shipbuilding.

  • Save 10%
    - The Art of Ancient Life Revived
    by Yuh Fukai
    £22.49

    This book provides a comprehensive account of the current status of molecular hydrogen medicine, a young field that emerged with the discovery that inhalation of hydrogen gas leads to the elimination of harmful reactive oxygen species in rats.

  • - A Guidebook for Practitioners
    by Matti M. Hamalainen & Bryan R. Rill
    £83.49 - 144.99

    This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights.

  • - For Improving the Fatigue Strength of Welded Joints
    by Zuheir Barsoum & Gary B. Marquis
    £78.99

    Moreover, the book presents procedures for the fatigue life assessment of HFMI-improved welded joints based on nominal stress, structural hot spot stress and effective notch stress.

  • Save 19%
    - The Next Generation Indoor Vertical Farms
     
    £162.99

    This book describes the concept, characteristics, methodology, design, management, business, recent advances and future technologies of plant factories with artificial lighting (PFAL) and indoor vertical farms.The third wave of PFAL business started in around 2010 in Japan and Taiwan, and in USA and Europe it began in about 2013 after the rapid advances in LED technology. The book discusses the basic and advanced developments in recent PFALs and future smart PFALs that emerged in 2016.There is an emerging interest around the globe in smart PFAL R&D and business, which are expected to play an important role in urban agriculture in the coming decades. It is also expected that they will contribute to solving the trilemma of food, environment and natural resources with increasing urban populations and decreasing agricultural populations and arable land area.Current obstacles to successful PFAL R&D and business are: 1) no well-accepted concepts and methodology for PFAL design and management, 2) lack of understanding of the environmental effects on plant growth and development and hydroponics among engineers; 3) lack of understanding of the technical and engineering aspects of PFAL among horticulturists; 4) lack of knowledge of the technical challenges and opportunities in future PFAL businesses among business professionals, policy makers, and investors and 5) lack of a suitable textbook on the recent advances in PFAL technologies and business for graduate students and young researchers. This book covers all the aspects of successful smart PFAL R & D and business. 

  • Save 15%
    by Abhishek Mishra
    £46.49

  • Save 17%
    by Serguei N. Burmistrov
    £62.49

  • Save 17%
    by Naohito Abe
    £74.49

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  • Save 17%
    by Umberto Lombardo
    £74.49

  • Save 16%
    by Robert Nzengwa
    £58.49

  • Save 16%
    by Tshilidzi Marwala
    £58.49

  • Save 17%
    by Sabri Kicmari
    £74.49

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  • Save 18%
    by Rustam Samadov
    £90.49

  • Save 14%
  • Save 18%
    by Nicholas Borst
    £20.49

  • Save 18%
     
    £90.49

    The comprehensive volume delves into the discursive valences and contingencies of resistance. It examines key issues and situations within the complex power dynamics of various cultures, societies, nations, and ethnicities. It explores the varying meanings of resistance in different contexts with analyses of select literary texts from various works of literature worldwide that range from Tribal writings in English and Nepalese literature to British literature and American literature. It evaluates various factors, including structure, situation, context, culture, agency, place, motives, ideology and oppression within the discourse of resistance. It emphasizes the cultural relevance of the study of resistance across a range of fields, such as postcolonialism, feminism, ecocriticism, gender relations and sexuality, myth and folklore, existentialism, cultural studies, rural feminism, trauma theory and violence, globalization, ethnicity and identity, child trafficking and third gender issues, subalternity and marginality. The book covers the genres of novels, poetry, autobiography, and short stories. It investigates the potency of these literary forms as cultural expressions of resistance. It is an essential read for students, researchers, and teachers worldwide who are enthusiastic and curious about the meanings and contexts of resistance and its representations in literature.

  • Save 18%
    by Anqi Guo
    £90.49

    This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts.This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students' interest in the lectures.

  • Save 18%
     
    £106.99

    This collection scrutinizes the representation, dynamics, transformation and/or adaptation of various heroes and heroines in different folkloric traditions and narratives in the context of Asia. Exploring notions in the topics of mythologies, folktales, literature, theatre performance and any other art forms, the volume collates discussions on the pragmatic and aesthetic representation of men and women within the mythic world, and within contemporary settings. In doing so, it produces a contemporary theorization of Asian heroes and heroines beyond their mythic structure and folkloric limits. In considering the representation of heroes and heroines in the Asian folkloric tradition, and in comparative contexts, the book establishes connections between characters from myths and folktales and those found in contemporary narratives, considers the adaptation and transformation of heroes and heroines as revealed in a variety of literary works, and also assesses the gendering of social roles in modern literature and other art forms. It is of interest to scholars and advanced students in comparative literature, Asian cultural studies and theatre and performance.

  • Save 13%
    by Ramnath Reghunadhan
    £30.49

    In the context of India-Taiwan relations, this book investigates the convergence of science, technology, and diplomacy (S&TD). It dives into the changing environment of digital breakthroughs and their influence on India-Taiwan bilateral collaboration. It explores existing problems, possibilities, and tactics involved in using science and technology (S&T) as major tools of diplomacy, with an emphasis on India-Taiwan diplomatic ties. The book primarily focuses on India-Taiwan bilateral ties in the framework of science, technology, and innovation (STI). It investigates how these two nations negotiate diplomatic channels and collaborate on scientific and technological projects in the digital age, with a case study on the linkages of adoption, competition, and diplomacy for 5G technology. It sheds light on the hurdles that must be overcome, the geopolitical influences at work, and the possibilities for mutually beneficial relationships in this quickly changing scene. The book's scope also includes policy analysis, case studies, and future projections to provide a thorough picture of India-Taiwan ties in science and technology diplomacy (S&TD). The goal is to provide a comprehensive resource for policymakers, scholars, diplomats, and anyone else interested in the dynamics of science and technology diplomacy (S&TD) between Taiwan and India in the digital era.Dr Ramnath Reghunadhan is an Assistant Professor at the Department of Social Sciences in School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Vellore Campus, India. The areas of research and teaching include Science, Technology and Innovation (STI); International Relations; Public Policy; Administration and Governance; Cyber Politics; India-Taiwan; Digitalisation; Global Political Economy; and National Security.

  • Save 13%
    by Anders Eskildsen
    £30.49

    "I have long awaited a book which addresses using signing as the means to structure an improvisation-based performance into composition. Anders Eskildsen's book is a fantastic in-depth study of Soundpainting. He explores its history, structures, its usages and how Soundpainting fits into today's world of the performing arts. Bravo Anders!"--Walter Thompson, composer/pianist, and author of Soundpainting Workbooks 1-4, Soundpainting: A Language of Creativity For Music Educators (co-authored with Mark Harris), The Soundpainting DictionaryThis book explores Soundpainting, a multidisciplinary sign language for live composition and conducted improvisation, highlighting its role in facilitating creative, social interactions in music and other performative arts. Examining the meaning of Soundpainting's syntax, the connection between constraints and creativity in hand signs, and the means for dynamic distribution and transformation of agency within ensembles, the book provides insight into the nature of cocreation and the organization of creative processes.Anders Eskildsen is a certified soundpainter and an assistant professor of music at Aalborg University, Denmark. He holds a PhD in musicology from Aarhus University.

  • Save 13%
     
    £30.49

    This book examines how emerging environmental challenges are situated within existing International Relations (IR) theoretical understandings of 'security'. As governments in the Global South undertake policy interventions to mitigate the impact of increasing climatic changes and yearn to achieve human-nature harmony, one can observe similar patterns of responses chiefly due to the ecology-economy dichotomy in these states and their societies. In this context, it brings to the readers various aspects of the theory and practice of state interventions in the form of environmental securitization in the Global South majorly under four themes (encompassing theory and policy processes). Chapters in this volume explicate connections between the environment and International Relations Theory, securitization in developing countries, state society and the environment in India and China and lastly, public participation and environmental policymaking. It presents a comprehensive and coherent overview of the politics of securitization in India and China, two prominent economies in the Global South. Faculty and researchers who work on non-western International Relations theory and non-traditional security threats, policy practitioners and experts in environmental policymaking, and students of IR and Comparative Politics, chiefly, will benefit from this book.Dr Joe Thomas Karackattu is Associate Professor with the Humanities and Social Sciences Department at Indian Institute of Technology Madras, India. He was "CISLI Fellow" (2017-19) at the New School, New York and "Fox Fellow" (2008-09) at Yale University.Dr Justin Joseph currently works as Assistant Professor at the School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Chennai Campus, India.Dr Ramnath Reghunadhan is an Assistant Professor at the Department of Social Sciences in School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Vellore Campus, India.

  • Save 16%
    by Yih-Hsing Pao
    £58.49

    This book describes the basic concepts and principles of classical mechanics in the intermediate level. Given the perspective that different mechanical problems require an appropriate approach drawn from various methods or principles, a textbook discussing multiple methods or principles in mechanics is highly desirable. Additionally, a good textbook should include historical context on the motivation and the development of the methods or principles, allowing students to gain insights that may help them discover new theories. However, after many years of teaching Dynamics in the graduate school, the authors were unable to find a suitable intermediate-level textbook on classical mechanics, which motivated them to begin writing this book. For the aforementioned reasons, this book includes the descriptions of various methods or principles in mechanics, such as the Newton-Euler Principle, the d'Alembert Principle, Lagrangian methods, Gauss's Principle of Least Constraint, the Gibbs-Appell equation, Jourdain's equation, the Principle of Virtual Power, the Appell-Kane method, the Hamilton Principle, and the Hamiltonian mechanics, among others. Moreover, many historical remarks on the motivation and the development of the methods or principles are given in this book, as well as numerous applications. The authors also believe that in studying the motion of a material body, different models may be used depending on the application. If the position of the body is of interest, a particle model may be chosen. If the orientation or attitude of the body is under consideration, a rigid body model should be adopted. If deformation is a concern, a model of deformable body should be applied. Consequently, a book in mechanics for engineers should encompass a variety of models of the body, ranging from particles to continua such as solids or fluids. This book also meets that need.

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