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The Attention Economy and How Media Works

- Simple Truths for Marketers

About The Attention Economy and How Media Works

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

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  • Language:
  • English
  • ISBN:
  • 9789811515392
  • Binding:
  • Hardback
  • Pages:
  • 152
  • Published:
  • January 4, 2020
  • Edition:
  • 12020
  • Dimensions:
  • 166x224x18 mm.
  • Weight:
  • 454 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 29, 2024

Description of The Attention Economy and How Media Works

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

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