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Putting On Appearances – Gender and Advertising

- Gender and Advertising

About Putting On Appearances – Gender and Advertising

Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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  • Language:
  • English
  • ISBN:
  • 9780877226611
  • Binding:
  • Paperback
  • Pages:
  • 232
  • Published:
  • August 13, 1989
  • Dimensions:
  • 143x210x18 mm.
  • Weight:
  • 306 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

Description of Putting On Appearances – Gender and Advertising

Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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