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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

About Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable for students both at the graduate and doctoral levels, and for researchers in this particular field.

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  • Language:
  • English
  • ISBN:
  • 9780762312863
  • Binding:
  • Hardback
  • Pages:
  • 388
  • Published:
  • January 18, 2006
  • Dimensions:
  • 231x157x32 mm.
  • Weight:
  • 666 g.
Delivery: 2-4 weeks
Expected delivery: May 25, 2024

Description of Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable for students both at the graduate and doctoral levels, and for researchers in this particular field.

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