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Religion and Commodification

- 'Merchandizing' Diasporic Hinduism

About Religion and Commodification

Using the lens of 'visuality' and 'materiality,' this book offers insights into the everyday religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations. Relying on primary ethnographic data, the book engages key thematics in the fields of material religion, religion and consumption and visual Hindu culture.

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  • Language:
  • English
  • ISBN:
  • 9780415873635
  • Binding:
  • Hardback
  • Pages:
  • 242
  • Published:
  • October 12, 2010
  • Dimensions:
  • 160x231x18 mm.
  • Weight:
  • 466 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Religion and Commodification

Using the lens of 'visuality' and 'materiality,' this book offers insights into the everyday religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations. Relying on primary ethnographic data, the book engages key thematics in the fields of material religion, religion and consumption and visual Hindu culture.

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