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Religion as Brand

About Religion as Brand

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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  • Language:
  • English
  • ISBN:
  • 9781666941548
  • Binding:
  • Hardback
  • Pages:
  • 250
  • Published:
  • December 14, 2024
  • Dimensions:
  • 152x229x20 mm.
  • Weight:
  • 508 g.
Delivery: 2-4 weeks
Expected delivery: May 3, 2025

Description of Religion as Brand

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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