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Research in Media Promotion
part of the Routledge Communication Series series
- Binding:
- Paperback
- Pages:
- 384
- Published:
- May 6, 2015
- Dimensions:
- 152x229x0 mm.
- Weight:
- 521 g.
Delivery:
1-2 weeks
Expected delivery: November 20, 2024
Description of Research in Media Promotion
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
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