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Rethinking Communication in Social Business
- How Re-Modeling Communication Keeps Companies Social and Entrepreneurial
- Binding:
- Paperback
- Pages:
- 210
- Published:
- April 18, 2021
- Dimensions:
- 153x230x16 mm.
- Weight:
- 322 g.
Delivery:
2-4 weeks
Expected delivery: August 21, 2025
Description of Rethinking Communication in Social Business
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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