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Rethinking Communication in Social Business

- How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

About Rethinking Communication in Social Business

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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  • Language:
  • English
  • ISBN:
  • 9781498555920
  • Binding:
  • Paperback
  • Pages:
  • 210
  • Published:
  • April 18, 2021
  • Dimensions:
  • 153x230x16 mm.
  • Weight:
  • 322 g.
Delivery: 2-4 weeks
Expected delivery: July 31, 2025

Description of Rethinking Communication in Social Business

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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