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Rethinking Marketing
- Qualitative Strategies and Exotic Visions
- Binding:
- Hardback
- Pages:
- 232
- Published:
- November 29, 2000
- Dimensions:
- 234x156x14 mm.
- Weight:
- 516 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Rethinking Marketing
This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.
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