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Ribbon Culture

- Charity, Compassion and Public Awareness

About Ribbon Culture

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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  • Language:
  • English
  • ISBN:
  • 9780230247895
  • Binding:
  • Paperback
  • Pages:
  • 190
  • Published:
  • January 16, 2008
  • Dimensions:
  • 141x216x13 mm.
  • Weight:
  • 268 g.
Delivery: 2-4 weeks
Expected delivery: September 18, 2025

Description of Ribbon Culture

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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