Righteous Rhetoric

Through a detailed study of the sexually-charged rhetoric of one of America's largest conservative women's organizations, Concerned Women for America (CWA), Righteous Rhetoric argues that the absolute, ordered platforms for which CWA is known are not the linchpin of its political power. Rather, such absolutes are the byproduct of a more fundamental rhetorical process called "chaos rhetoric", a type of speech designed to create a heightened sense of social
chaos.