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About ROI in Action Casebook

ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology.

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  • Language:
  • English
  • ISBN:
  • 9780787987176
  • Binding:
  • Hardback
  • Pages:
  • 400
  • Published:
  • April 14, 2008
  • Dimensions:
  • 160x231x13 mm.
  • Weight:
  • 771 g.
Delivery: 2-4 weeks
Expected delivery: November 28, 2024

Description of ROI in Action Casebook

ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology.

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