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School Commercialism
- From Democratic Ideal to Market Commodity
- Binding:
- Hardback
- Pages:
- 190
- Published:
- June 22, 2005
- Dimensions:
- 129x198x18 mm.
- Weight:
- 345 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of School Commercialism
Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.
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