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Securing the MRAP

- Lessons Learned in Marketing and Military Procurement

About Securing the MRAP

The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

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  • Language:
  • English
  • ISBN:
  • 9781623499426
  • Binding:
  • Hardback
  • Pages:
  • 320
  • Published:
  • August 30, 2021
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 333 g.
Delivery: 2-3 weeks
Expected delivery: October 24, 2024

Description of Securing the MRAP

The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

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