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Seeing Spots

- A Functional Analysis of Presidential Television Advertisements, 1952-1996

About Seeing Spots

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.

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  • Language:
  • English
  • ISBN:
  • 9780275966454
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • July 29, 1999
  • Dimensions:
  • 235x155x25 mm.
  • Weight:
  • 531 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Seeing Spots

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.

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