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Self Versus Others

- Media, Messages, and the Third-Person Effect

About Self Versus Others

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages¿such as persuaded to engage in risky behaviors or encouraged to be violent¿but they believe others will be.

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  • Language:
  • English
  • ISBN:
  • 9780415850537
  • Binding:
  • Paperback
  • Pages:
  • 164
  • Published:
  • December 10, 2013
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 249 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of Self Versus Others

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages¿such as persuaded to engage in risky behaviors or encouraged to be violent¿but they believe others will be.

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