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Services Marketing

About Services Marketing

"Reflecting the latest trends and issues, Services Marketing: Concepts, Strategies, & Cases 6e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic service-related market sectors"--

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  • Language:
  • English
  • ISBN:
  • 9780357718308
  • Binding:
  • Paperback
  • Pages:
  • 448
  • Published:
  • March 26, 2023
  • Edition:
  • 23006
  • Dimensions:
  • 214x16x274 mm.
  • Weight:
  • 771 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Services Marketing

"Reflecting the latest trends and issues, Services Marketing: Concepts, Strategies, & Cases 6e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic service-related market sectors"--

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