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Social Media Performance Evaluation and Success Measurements

About Social Media Performance Evaluation and Success Measurements

Presents the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. This publication features coverage across a range of topics, such as crisis communication, social networking engagement, and return on investment.

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  • Language:
  • English
  • ISBN:
  • 9781522519638
  • Binding:
  • Hardback
  • Pages:
  • 206
  • Published:
  • December 20, 2016
Delivery: 2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
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Description of Social Media Performance Evaluation and Success Measurements

Presents the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. This publication features coverage across a range of topics, such as crisis communication, social networking engagement, and return on investment.

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