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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

About Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.

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  • Language:
  • English
  • ISBN:
  • 9783631628812
  • Binding:
  • Hardback
  • Pages:
  • 202
  • Published:
  • September 12, 2013
  • Edition:
  • Dimensions:
  • 156x218x17 mm.
  • Weight:
  • 374 g.
Delivery: 2-3 weeks
Expected delivery: October 21, 2024

Description of Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.

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