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Sport Teams, Fans, and Twitter
- The Influence of Social Media on Relationships and Branding
part of the Integrated Marketing Communication series
- Binding:
- Paperback
- Pages:
- 150
- Published:
- June 29, 2020
- Dimensions:
- 228x152x12 mm.
- Weight:
- 232 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Sport Teams, Fans, and Twitter
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
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