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Sports Marketing

About Sports Marketing

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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  • Language:
  • English
  • ISBN:
  • 9781032112787
  • Binding:
  • Paperback
  • Pages:
  • 560
  • Published:
  • January 30, 2024
  • Dimensions:
  • 210x279x25 mm.
  • Weight:
  • 1098 g.
Delivery: 1-2 weeks
Expected delivery: September 25, 2025

Description of Sports Marketing

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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