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Strategic Communication and the 2022 Australian Federal Election Campaign
- A Brutal Business
- Binding:
- Hardback
- Pages:
- 168
- Published:
- October 12, 2023
- Dimensions:
- 156x234x13 mm.
- Weight:
- 435 g.
Delivery:
2-3 weeks
Expected delivery: December 7, 2024
Description of Strategic Communication and the 2022 Australian Federal Election Campaign
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
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