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Strategic Communication, Social Media and Democracy

- The challenge of the digital naturals

About Strategic Communication, Social Media and Democracy

As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

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  • Language:
  • English
  • ISBN:
  • 9781138497412
  • Binding:
  • Paperback
  • Pages:
  • 206
  • Published:
  • April 2, 2018
  • Dimensions:
  • 232x156x18 mm.
  • Weight:
  • 324 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Strategic Communication, Social Media and Democracy

As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

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