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Strategic Corporate Communication
- Binding:
- Paperback
- Pages:
- 210
- Published:
- October 3, 2016
- Edition:
- 12017
- Dimensions:
- 237x160x18 mm.
- Weight:
- 354 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
Description of Strategic Corporate Communication
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
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