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Strategic Marketing for Libraries

- A Handbook

About Strategic Marketing for Libraries

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

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  • Language:
  • English
  • ISBN:
  • 9780313244056
  • Binding:
  • Hardback
  • Pages:
  • 229
  • Published:
  • February 3, 1988
  • Dimensions:
  • 230x150x14 mm.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Strategic Marketing for Libraries

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

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