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Strategic Media Planning and Buying

About Strategic Media Planning and Buying

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

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  • Language:
  • English
  • ISBN:
  • 9781032499826
  • Binding:
  • Hardback
  • Pages:
  • 420
  • Published:
  • May 30, 2024
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 453 g.
Delivery: 2-3 weeks
Expected delivery: October 9, 2025

Description of Strategic Media Planning and Buying

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

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