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Strategic Sports Event Management

About Strategic Sports Event Management

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.

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  • Language:
  • English
  • ISBN:
  • 9780367494667
  • Binding:
  • Paperback
  • Pages:
  • 398
  • Published:
  • November 18, 2021
  • Edition:
  • 4
  • Dimensions:
  • 244x169x27 mm.
  • Weight:
  • 718 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 21, 2024

Description of Strategic Sports Event Management

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.

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