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Television and its Viewers
- Cultivation Theory and Research
- Binding:
- Hardback
- Pages:
- 284
- Published:
- September 8, 1999
- Dimensions:
- 158x236x23 mm.
- Weight:
- 470 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Television and its Viewers
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.
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