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Textuality and Contextuality
- Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe
- Binding:
- Hardback
- Pages:
- 278
- Published:
- June 19, 2017
- Edition:
- Dimensions:
- 148x210x0 mm.
- Weight:
- 450 g.
Delivery:
2-3 weeks
Expected delivery: February 23, 2025
Description of Textuality and Contextuality
Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
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