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The Affluent Consumer

- Marketing and Selling the Luxury Lifestyle

About The Affluent Consumer

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

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  • Language:
  • English
  • ISBN:
  • 9780275992828
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • August 31, 2006
  • Dimensions:
  • 156x241x20 mm.
  • Weight:
  • 474 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of The Affluent Consumer

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

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