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The Audience and Business of YouTube and Online Videos
- Binding:
- Paperback
- Pages:
- 230
- Published:
- August 10, 2020
- Dimensions:
- 229x151x17 mm.
- Weight:
- 362 g.
Delivery:
2-4 weeks
Expected delivery: April 4, 2025
Description of The Audience and Business of YouTube and Online Videos
This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.
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