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  5. The Behavioral Economics of Digital Customer-Firm Interactions

The Behavioral Economics of Digital Customer-Firm Interactions

By Martin Spann, Camila Back

part of the Electronic Commerce & Digital Markets series

The Behavioral Economics of Digital Customer-Firm InteractionsBy Martin Spann
  • Language:
  • English
  • ISBN:
  • 9783756232482
  • Binding:
  • Paperback
  • Pages:
  • 220
  • Published:
  • July 26, 2022
  • Dimensions:
  • 148x14x210 mm.
  • Weight:
  • 326 g.
Delivery: 1-2 weeks
Expected delivery: December 12, 2024

About Martin Spann

View all books by Martin Spann

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