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The Brand Innovation Manifesto

- How to Build Brands, Redefine Markets and Defy Conventions

About The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

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  • Language:
  • English
  • ISBN:
  • 9780470027516
  • Binding:
  • Hardback
  • Pages:
  • 328
  • Published:
  • March 30, 2006
  • Dimensions:
  • 161x235x23 mm.
  • Weight:
  • 594 g.
Delivery: 2-4 weeks
Expected delivery: August 2, 2025

Description of The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

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