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The Brand Innovation Manifesto
- How to Build Brands, Redefine Markets and Defy Conventions
- Binding:
- Hardback
- Pages:
- 328
- Published:
- March 30, 2006
- Dimensions:
- 161x235x23 mm.
- Weight:
- 594 g.
Delivery:
2-4 weeks
Expected delivery: August 25, 2025
Description of The Brand Innovation Manifesto
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
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